About NOWA Jeans:

At NOWA Jeans, we provide a new cycle for materials that have already reached the highest levels of quality and consumed huge amounts of water, energy, chemicals and extensive areas of cultivation. Materials that, otherwise, would be incinerated or accumulated in landfills, which is really bad for the planet.

We hate the idea that all these resources are reduced to waste and put the environment at risk. What drives us is the search for ideas and technologies that transform, this otherwise waste, into desired products, thus sparing our planet by slashing the environmental footprint.

That’s why we give you simple and easy to consume fashion in an environmentally conscious and socially responsible way.

We don't see ourselves just as a fashion brand, and this is not an identity crisis.

We elevated recycled denim and transformed it into a super cool, super comfortable and super trendy jeans and jackets.

Not only genuinely sustainable, our pieces value design and wearability, like a second skin. Our jeans fits are carefully designed and our materials made to last. They mix timelessness with fashion trends.

NOWA Jeans is an attitude for a world without waste.