Granado is the oldest Brazilian pharmaceutical brand, which was created in 1870 in Rio de Janeiro. José Antonio Coxito Granado, the Portuguese pharmacist, who had a little farm near to Rio de Janeiro opened his first store in town. He was selling his own-produced remedies, medicines and other formulas and products that he made using local plants, herbs and flowers. The quality of his products brought him enormous success and soon he was able to set up his factories and a pharmacy in the most prestigious location of Rio de Janeiro. He and his brother developed many products and formulas that are sold until today such as antiseptic talc or 100% vegetable-based glycerin soaps. The company underwent many modernization processes, change ownership and capital but its main focus and objective remain the same until today: bring back life to traditional Brazilian brands and products, use Brazilian natural wealth and bring it to the people.