Aware

AWARE by Vero Moda. Timeless by Design.

AWARE is the considered side of Vero Moda, a collection shaped by fine craftsmanship, innovative approaches and a quiet love for Scandinavian heritage. Its signature is contemporary and refined: distinct silhouettes, perfected cuts and upgraded fabrics come together in an elegant, timeless wardrobe for the modern woman, with flattering fits and delicate details designed to be worn season after season rather than replaced by the next one.

Fibres Chosen With Intention

Every AWARE style contains at least 20% certified and branded fibres, and many pieces go well beyond that baseline. Everyday essentials like t-shirts and skirts are made in 100% organic cotton, grown without harmful chemicals, while denim, knitwear and tailoring draw on recycled cotton, recycled polyester, renewable lyocell and LENZING™ ECOVERO™ viscose. Selected styles also carry the EU Ecolabel, meeting strict environmental and chemical standards. The thinking behind it is simple: long-lasting qualities that reduce the use of natural resources in production, and clothes made to stay in the wardrobe.

AWARE & Be We

AWARE joins the Be We universe as proof that responsibility can begin with the choice of a fibre and the decision to design for longevity. A collection that values fewer, better pieces and treats timelessness as a form of care, close to what Be We believes in: intentional design, conscious materials and a wardrobe built to last.