Happy Socks is more than just a brand—it’s an invitation to turn everyday life into a vibrant celebration of color, creativity, and fun. Founded in 2008 by Viktor Tell and Mikael Söderlindh in Stockholm, Sweden, the brand was born with a mission to spread happiness and color around the world, inspiring authentic self-expression through unique and joyful designs.

Sustainability is also at the heart of Happy Socks. The brand integrates organic cotton and recycled polyester into its products and implements eco-friendly practices in packaging and production. While it does not own its own factories, Happy Socks ensures that all its suppliers adhere to a strict Code of Conduct, maintaining high standards of social and environmental responsibility.