Born in Italy in the 1970s, GAS has grown from a family business to a global fashion brand renowned for its premium denim, contemporary style and innovative spirit.

At its core, GAS embodies simplicity, originality and versatility, creating functional yet stylish designs that bridge heritage and modernity. Each collection reinvents iconic denim, preserving authenticity while embracing innovation.

More than just jeans, GAS delivers a complete look for men and women - from jackets and shirts to accessories - ensuring effortless style for every occasion. 

Driven by a passion for quality craftsmanship, the brand is constantly evolving through cutting-edge research, leading to innovations such as the Reverse Denim and Double Rainbow collections.

When you choose GAS you are investing in timeless design, Italian heritage and denim built to last.