Rains — Defying Danish Weather Since 2012.
Founded in 2012 and headquartered in Aarhus, Denmark, Rains is an outerwear lifestyle brand that began with one idea: to take the classic rubber raincoat and reinterpret it through a contemporary, design-forward lens. What started as a single signature piece has grown into a full lifestyle universe, from technical outerwear and bags to knitwear, accessories and homeware, all united by a distinct neo-Scandinavian aesthetic and an uncompromising approach to waterproof performance.
Rains holds its partners and suppliers to a formal Code of Conduct grounded in internationally recognised standards, covering human and labour rights, environmental compliance, anti-corruption and animal welfare. Hidden factories are not accepted. Transparency throughout the supply chain is not optional. The brand approaches this as an ongoing dialogue, not a checkbox, committed to working constructively with partners to continuously improve on the standards that matter.
Pieces made to withstand years of use reduce the need to replace, which is a form of sustainability the brand takes seriously. Durability is a design principle, not a marketing claim.
Rains & Be We
Rains joins the Be We universe as one of Scandinavia's most distinctive lifestyle brands, a label that turned functional outerwear into a design statement and holds its entire chain of production to the same standard it holds its design.
