+351

+351 — The Essence of Lisbon

Named after Portugal's international dialling code, +351 is a 100% Portuguese lifestyle brand born in Lisbon and deeply inspired by the Atlantic. Founded by Ana Penha e Costa — surfer, creative director, and the spirit behind the brand — +351 emerged from a life caught between the city's vibrant pulse and the ocean just minutes away. That duality is at the heart of everything: relaxed, timeless pieces with an effortless fit that move seamlessly from the street to the shore.

Every piece is designed in Lisbon and manufactured in the north of Portugal, where generations of textile craftsmanship meet a modern commitment to quality. +351 produces in small, intentional batches — never mass market, never overproduced. Each season introduces new colours in limited runs of up to 100 pieces, explored through pigment dye techniques, textures, and washes that give every garment its signature relaxed, vintage character.

+351 works exclusively with 100% Organic Cotton, GOTS certified across all its core fabric lines — from the signature Flamê Cotton used in essentials tees to the heavyweight Plush Cotton in winter hoodies. The cotton is grown without chemicals, protecting the health of workers and the biodiversity of the land. The environmental impact is equally significant: organic cotton farming reduces CO₂ emissions by 45% and cuts water consumption by 90% compared to conventional methods. It's not a label — it's a founding principle.

+351 & Be We

+351 is one of the founding Portuguese brands within Be We's curated universe of conscious, design-led labels. Both share a belief that fashion should have a positive relationship with people and the planet — that what we wear can reflect who we are and how we live. At Be We, +351 represents the best of Portuguese origin: a brand that is local by nature, global in spirit, and honest in every thread